Privacy Policy

Effective Date: March 19, 2026

1. About Us

“We”, “us”, “our”, or “EQUIL” refers to Vantage Ventures, a company registered in the Netherlands.

EQUIL is a brand operated by Vantage Ventures.

2. About This Privacy Policy

Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you interact with our website, products, and services (collectively, the “Services”).

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

If you have any questions, please contact us at:
info@equilcosmetics.com

3. What Personal Information We Collect and How We Collect It

We collect personal information in the following ways:

a) Information you provide directly

Contact Information
Name, email address, phone number, shipping/billing address.

Order & Payment Information
Order details and payment method. Payment data is processed securely by third-party providers (e.g. Shopify Payments, Stripe) and is not stored by us.

Account Information (if applicable)
Login credentials and preferences.

Survey & Quiz Data (important for EQUIL funnel)
Information you provide via quizzes (e.g., hair/scalp concerns, lifestyle inputs, preferences).

Customer Support Communications
Messages, emails, or support requests you send us.

b) Information collected automatically

  • IP address
  • Browser/device type
  • Pages visited and interactions
  • Purchase behavior
  • Referral sources

c) Cookies and tracking technologies

We use cookies, pixels, and similar technologies (e.g., Meta Pixel, Google Analytics) to improve performance, marketing, and personalization.

(See Section 11 for more details.)

4. How We Use Your Personal Information

We use your personal information to:

  • Process and fulfill orders
  • Provide customer support
  • Personalize product recommendations (e.g., quiz-based funnel)
  • Send marketing communications (email/SMS)
  • Improve our website, products, and user experience
  • Analyze behavior and optimize conversions
  • Prevent fraud and ensure security
  • Comply with legal obligations

We only use your data for the purposes for which it was collected unless reasonably required otherwise.

5. What Is Our Legal Basis for Processing

Email: support@equilcosmetics.com

We respond within 1–2 business days.

6. How We Share Your Personal Information

We may share your data with:

Service Providers

  • Payment processors (e.g., Stripe, Shopify Payments)
  • Fulfillment partners (e.g., Suppliful or logistics providers)
  • Email/SMS platforms (e.g., Klaviyo)
  • Analytics providers (e.g., Google Analytics, Meta)

Business Transfers
In case of merger, acquisition, or sale.

Legal Requirements
If required by law, regulation, or legal process.

We never sell your personal data.

7. Your Marketing Choices

You will receive marketing communications if you:

  • Opt in
  • Purchase from us
  • Enter promotions or quizzes

You can:

  • Unsubscribe via email link
  • Contact us to opt out anytime

Note: You may still receive transactional emails (order confirmations, etc.).

8. Retention of Your Data and Deletion

We retain personal data only as long as necessary for:

  • Order fulfillment
  • Legal compliance (e.g., tax laws)
  • Business operations

We consider:

  • Data sensitivity
  • Purpose of use
  • Legal requirements

You may request deletion at any time (see Section 10).

9. International Transfers

Your data may be transferred to and processed in countries outside your jurisdiction, including the United States.

For users in the EEA/UK, we ensure appropriate safeguards such as:

  • Standard Contractual Clauses (SCCs)
  • Transfers to providers with adequate data protection measures

10. Your Data Protection Rights

Depending on your location, you may have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion (“right to be forgotten”)
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time

If you are in the EEA or UK, you can also file a complaint with your local data protection authority (e.g., in the Netherlands: Autoriteit Persoonsgegevens).

If you are a U.S. resident (e.g., California), you may have additional rights under applicable laws such as the CCPA/CPRA, including the right to request access to your data, request deletion, and obtain information about how your data is used or shared.

11. Cookies and Tracking Technologies

We use cookies to:

  • Ensure website functionality
  • Analyze traffic and behavior
  • Personalize content and ads

Types of cookies:

  • Essential cookies (required for site operation)
  • Analytics cookies (e.g., Google Analytics)
  • Marketing cookies (e.g., Meta Pixel)

You can manage cookie preferences via your browser or cookie banner.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

When we do:

  • We will update the “Effective Date”
  • Significant changes will be communicated clearly